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Media Alert – Investment Announcement!

May 26th, 2022 – Birmingham, Michigan – CitySide Ventures and Birmingham Angels announce adding TheraB Medical to its portfolio of companies.

The new holistic jaundice treatment for the modern family. SnugLit allows babies to receive the treatment they need while in the arms of the ones who love them most. ​TheraB’s mission is to change the current approach of jaundice phototherapy to a method that fosters maternal-infant bonding, breastfeeding, and family togetherness instead of products whose sole purpose is to treat the condition. The end goals? Happier babies, satisfied parents, and more effective hospitals.

“Alexa, this strikes home because my daughter was born with jaundice. I remember that whole experience… You know with certainty, in the jaundice situation and you’re a parent, you want that device because it lets you be with your child. Nothing’s more powerful than that. That is a total winner idea. I mean my goodness, that’s spectacular.” – Kevin O’Leary (Mr. Wonderful)

The first few days of a baby’s life shouldn’t be spent experiencing a mediocre treatment. When it comes to jaundice treatment, there’s been a stagnant effort in improving the experience of babies, moms, and healthcare providers. While current techniques (BilliLight and BilliBlanket) effectively deliver jaundice treatment, they miss the mark when it comes to promoting mother-baby bonding and improving healthcare efficiency. 

“We are excited to add this “game changer “medical device company to our growing portfolio. TheraB allows parents to bond easier and also provide care at home for a huge improvement in the babies recovery. ”  – Doron York – Chairman/CEO  at CitySide Ventures  

CitySide Ventures is to become a premier Investment group committed to taking Michigan Angel investing to a new level by building a network of active, progressive, and innovative investors committed to turning Michigan into a powerhouse startup ecosystem.

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