Key Financial Indicators (KFI)
When evaluating a stock, investors are always searching for that one golden key measurement that can be obtained by looking at a company’s financial statements. But finding a company that ticks off every box is simply not that easy.
There are a number of financial ratios that can be reviewed to gauge a company’s overall financial health and to judge the likelihood that the company will continue as a viable business. Standalone numbers such as total debt or net profit are less meaningful than financial ratios that connect and compare the various numbers on a company’s balance sheet or income statement. The general trend of financial ratios, whether they are improving over time, is also an important consideration.
To accurately evaluate the financial health and long-term sustainability of a company, several financial metrics must be considered in tandem. The four main areas of financial health that should be examined are liquidity, solvency, profitability, and operating efficiency. However, of the four, perhaps the best measurement of a company’s health is the level of its profitability.
Liquidity is a key factor in assessing a company’s basic financial health. Liquidity is the amount of cash and easily-convertible-to-cash assets a company owns to manage its short-term debt obligations. Before a company can prosper in the long term, it must first be able to survive in the short term.
The two most common metrics used to measure liquidity are the current ratio and the quick ratio.
Of these two, the quick ratio, also known as the acid test, is the conservative measure. This is because it excludes inventory from assets and also excludes the current part of long-term debt from liabilities. Thus, it provides a more realistic or practical indication of a company’s ability to manage short-term obligations with cash and assets on hand. A quick ratio lower than 1.0 is often a warning sign, as it indicates current liabilities exceed current assets.1
A company’s bottom line profit margin is the best single indicator of its financial health and long-term viability.
Related to liquidity is the concept of solvency—a company’s ability to meet its debt obligations on an ongoing basis, not just over the short term. Solvency ratios calculate a company’s long-term debt in relation to its assets or equity.
The debt-to-equity (D/E) ratio is generally a solid indicator of a company’s long-term sustainability because it provides a measurement of debt against stockholders’ equity, and is, therefore, also a measure of investor interest and confidence in a company.2 A lower D/E ratio means more of a company’s operations are being financed by shareholders rather than by creditors. This is a plus for a company since shareholders do not charge interest on the financing they provide.
D/E ratios vary widely between industries. However, regardless of the specific nature of a business, a downward trend over time in the D/E ratio is a good indicator a company is on increasingly solid financial ground.
A company’s operating efficiency is key to its financial success. Operating margin is one of the best indicators of efficiency. This metric considers a company’s basic operational profit margin after deducting the variable costs of producing and marketing the company’s products or services.1 Crucially, it indicates how well the company’s management is able to control costs.
Good management is essential to a company’s long-term sustainability. Good management can overcome an array of temporary problems, while bad management can lead to the collapse of even the most promising business.
Financial ratios can be used to assess a company’s overall health; standalone numbers are less useful than those that compare and contrast specific numbers in a company’s financial statement.
While liquidity, basic solvency, and operating efficiency are all important factors to consider in evaluating a company, the bottom line remains a company’s bottom line: its net profitability. Companies can survive for years without being profitable, operating on the goodwill of creditors and investors. But to survive in the long run, a company must eventually attain and maintain profitability.
A good metric for evaluating profitability is net margin, the ratio of net profits to total revenues.3 It is crucial to consider the net margin ratio because a simple dollar figure of profit is inadequate to assess the company’s financial health. A company might show a net profit figure of several hundred million dollars, but if that dollar figure represents a net margin of only 1% or less, then even the slightest increase in operating costs or marketplace competition could plunge the company into the red.
A larger net margin, especially compared to industry peers, means a greater margin of financial safety, and also indicates a company is in a better financial position to commit capital to growth and expansion.
The Bottom Line
No single metric can identify the overall financial and operational health of a company.
Liquidity will tell you about a firm’s ability to ride out short-term rough patches and solvency tells you about how readily it can cover longer-term debt and obligations. Efficiency and profitability, meanwhile, say something about its ability to convert inputs into cash flows and net income.
All of these factors must be considered to get a complete and holistic view of a company’s stability.
- There’s no one perfect way to determine a company’s financial health, let alone sustainability, despite investors’ best efforts.
- However, there are four critical areas of financial well-being that can be scrutinized closely for signs of strength or vulnerability.
- Liquidity, solvency, profitability, and operating efficiency are important areas to consider, and all should be considered in combination.